A letter and a color for every skin concern.
A large-scale, three-range influencer campaign that turned Pharmaceris' shelf logic into a visual code 120 creators could carry across Saudi Arabia.
Pharmaceris sells three distinct dermo-cosmetic ranges through pharmacies across Saudi Arabia, but on a crowded shelf, telling one range's solution apart from another isn't obvious at a glance. The brand needed a way to make that distinction instantly recognizable, at scale.
XYZEE ran a large-scale influencer campaign for Pharmaceris across Saudi Arabia, working with 120 creators to make the brand instantly recognizable through a simple visual code: each letter stood for a skincare solution, and each color represented a specific product, helping everyday consumers distinguish between the brand's ranges at a glance. Spanning three product ranges, the campaign paired this branding concept with strong retail visibility, reinforcing that Pharmaceris products are available across pharmacies in Saudi Arabia.
The result was 5.5M views, 3.3M estimated reach, and 65.8K total engagements across Instagram and TikTok.
The Emotopic range's December wave shows the play-by-play: 13 creators posted 13 pieces of content that reached 2.0M people at a 0.64% engagement rate, 10K likes, 312 comments, 747 shares and 1,136 saves.
- 120-creator matching
- Visual brand system rollout
- Multi-range campaign management
- Instagram & TikTok
- Results reporting
