National Day, live in under 24 hours.
A multi-platform creator activation for Social Development Bank, timed to go live the day before Saudi National Day and built from brief to launch in less than a day.
Social Development Bank wanted to join the national conversation around Saudi National Day on September 23, reaching audiences across the platforms where the celebration was already happening.
XYZEE coordinated creators across TikTok, Snapchat and X, with all content going live on September 22 to build momentum into National Day itself.
The entire campaign was coordinated and activated in under 24 hours, from aligning creators to publishing, without losing the timing that made it matter.
The celebration reached audiences across multiple platforms at the right moment, positioning Social Development Bank inside the National Day conversation as it peaked.
- Creator sourcing
- Rapid campaign coordination
- Multi-platform rollout
- Synchronized go-live
- TikTok, Snapchat & X content