From makeup bag to SPF favorite.
A two-step TikTok campaign for Apivita's sunscreen, introduced naturally inside real makeup routines, then put to the test as a review-worthy SPF and standout primer.
Apivita needed its sunscreen to earn a place in real makeup routines not just as sun protection, but as a product beauty audiences would trust enough to reach for daily and review on camera.
XYZEE managed an end-to-end TikTok influencer campaign for Apivita's sunscreen line, built around a two-step content strategy: a teaser phase weaving the product naturally into creators' everyday makeup routines, followed by a review phase spotlighting its SPF performance and standout use as a makeup primer.
Three beauty and makeup-focused creators produced six pieces of content that together drove 270,547 views, 7,065 likes, 3,662 saves, and 1,228 shares. The top-performing teaser hit a 6.2% engagement rate, while the top review video alone reached 163,900 views and 2,672 saves, the campaign's strongest single piece of content.
- Creator matching
- Two-step content strategy
- Campaign management
- TikTok
- Results reporting